Social media has totally transformed the way we read news, search for services, and look for answers. While print advertising and other ads used to be the way we’d research information, online social sites are now the way to do it.
Social media has greatly impacted daily lives of individuals and companies. With its handy availability on nearly all mobile devices, people can stay connected 24 hours a day, constantly updating their statuses and information. Across the world, millions of people link together with common interests and ideas using Facebook. This form of communication is done every second of every day. The “like” button alone increases Facebook’s existence across the Internet. This social networking feature allows all users to express interest or appreciation in certain content, such as comments, photos, status updates, and advertisements. This button serves as a social plug-in for Facebook’s platform, as it enables participating websites to display a similar like button, and also connect to Facebook.
Launched in February 2004, Facebook has totally transformed the way people send and receive information. As of Fall 2012, the site has gained over one billion active users. That’s one billion people communicating with different messages every day, in a way that wasn’t even possible ten years ago. When it comes to consumer marketing and brand promotions, Facebook is a key in connecting people with a product, service, television show, or event. Friends can connect with what their other friends are watching, reading, and doing through Facebook. If someone reads an article on Yahoo, likes it, and then shares it via Facebook. Chances are, many more people will click and read that article. Discovering new information isn’t really about ads or publicity anymore; it’s about what your friends are sharing online.
Twitter, launched in July of 2006, gained rapid popularity and is one of the top ten websites visited on the Internet. If a person, company, or brand wants to share information quickly and reach a lot of people, Twitter is the way to do it. People stay in constant contact by reading each others “tweets.” People can tweet at each other as well, and share information directly with their friends. Information is brief and to the point, and is an excellent way to reach a lot of people with minimal effort.
Instagram uses only photos to communicate, but it is also an extremely popular way to stay connected. Users follow each other, and they connect with photos. You can “like” photos, as well as produce hashtags that group certain types of information together. Instagram and Twitter are all about who you follow. The people you follow are going to fill your home page with photos and information, and that is going to be what you perceive daily. If someone shares an interesting photo on Instagram about using a certain brand, you may be inspired to use that brand too. This also goes for Twitter, if someone posts a link to article, chances are you are going to read it. If someone writes that they like a band, you will probably search the band.
In today’s fast moving society, everything is connected through social media. It has totally altered how people communicate, what type of information people communicate, and what types of things people read daily. Social media gives everyone a voice, and allows users to speak up and share opinions. What would have just been a random thought ten years ago, can now be a published sentence potentially reaching thousands of people.
Guest post by Blake H., an occasional blogger, freelance consultant. When not blogging, he likes to travel and read a lot, especially about insurance news from Lloyds.